Articles Tagged ‘CP+B’

Ryse Son of Rome

Spotted! Microsoft brings Xbox One to Toronto

The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.


Spotted! Microsoft unleashes the dead for Xbox One

The electronics co’s stunt brought characters from the game Dead Rising 3 to the streets of downtown Vancouver and was supported by an interactive ad on Microsoft Canada’s home page.

Best buy

Best Buy Canada unwraps the power of tech gifts

The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.


belVita wakes up in Canada

The Kraft breakfast cookie is hoping to break through the morning clutter with a TV spot for its Canadian launch.


Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

AXE.Bra Tree 1

Spotted! Axe takes to the slopes

The Unilever brand sponsored a bra tree and placed ads at 10 ski areas to target young males.


Best Buy says ‘game on’

The retailer is targeting moms with its holiday campaign which features a big TV buy and a Facebook game.


Faris Yakob on working at the speed of culture

The MDC Partners CIO tells MiC how media cos can create awesome campaigns that keep up with the age of the Twitterverse.


Rickard’s pre-Movember mo-down

The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.


Shifting focus for back to school

Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.


Axe Canada launches online channel

The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.


Cathy Collier named CEO of OMD Canada

The former CP+B managing director talks to MiC about the challenges of her new role.