Articles Tagged ‘Dentsu Media’
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
Prospect Media hires Sheri Rogers as EVP
The former Horizon Media exec has been tasked with exploring new opportunities for the expansion of the agency’s services.
MiC’s Preview Review: Dentsu, Initiative, EssenceMediacom
Media in Canada interviews Sarah Thompson, Ishma Alexander-Huet and Urania Agas to get their take on 2023 and what we can expect for 2024.
Dentsu Media highlights search, ad quality as trends for 2024
The Dentsu report calls search the most dynamic area of growth in Canada with 14.7% growth expected by 2025.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
Attention to radio surpasses video advertising: Dentsu Media study
Dentsu Attention Economy radio research shows that ads on radio drive high attention rates and CPM efficiency.
What media agencies need to prepare for when the Online News Act passes
If Google and Meta pull news from their platforms, advertisers may have to contend with a void of support and a flood of misinformation.
Dentsu Media adds Lina Alles and Paul Reilly to its leadership team
Alles joins Amplifi to continue evolving its trading capabilities, while Reilly will head up Carat’s recently won Telus account.
Why ‘right time, right message’ is not enough to grab consumers
Dentsu’s latest examination of the “attention economy” finds there needs to be more consideration of humanity to truly drive awareness.
Getting to Know: Stephen Kiely and Sarah Thompson
Lauren Richards talks to the “yin and yang” of the company’s leadership about the pressures on media today and how to empower talent.
Dentsu launches a tool for more holistic local planning
Merkury Local segments audiences at the community level, reflecting a need for investment in local media and a better understanding of Canada outside of major cities.
Why in-housing doesn’t have to be a dirty word
Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.
Tracey Johnson named chief client officer for iProspect
The former managing director will lead teams at the performance-informed digital agency.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
