Articles Tagged ‘Devon MacDonald’


Now may be the time to invest in TV advertising

The convergence of linear and CTV, with more options coming, are offering the best of both worlds.


Why ad experts are welcoming Canada’s new privacy rules

While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.

watching tv

Why connected TV is high on buyers’ must-have list

Increased adoption of smart devices, fragmented linear viewing, and the ability to target hard-to-reach audiences make connected TV attractive to advertisers.


From CARD: How media leaders are keeping teams connected

Our roundtable of agency execs share what they’re doing to keep their existing talent motivated.

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From CARD: How are media leaders navigating recruitment?

Agency execs Shelley Smit, Kevin Johnson, Noah Vardon, Sarah Thompson and Devon MacDonald share what they’re doing to attract and retain talent.


Why Trade Desk’s OpenPath could be a win for digital media

Going direct to publisher could guide the programmatic ecosystem to be less complex and more transparent.


David Cairns steps away from the day-to-day at Cairns Oneil

The agency’s founding partner is moving into an executive chairman role, leaving operations of the agency to co-owner Sherry O’Neil and president Devon MacDonald.


Agency execs on how the Rogers-Shaw deal could reshape the industry

If approved, the new company would have unprecedented power in the media landscape and may impact Global News.