Articles Tagged ‘Devon MacDonald’
Cairns Oneil taps Devon MacDonald as new president
The indie agency aims to use its new leader’s digital expertise to help drive further growth.
How a changing climate could disrupt media buying
From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform planning as we know it.
Mindshare Canada lets CEO Devon MacDonald go
GroupM CEO Stuart Garvie will be leading the agency until a permanent replacement is found.
What does pitching look like amidst the Zoom boom?
From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.
YouTube reverses decision to de-monetize COVID content
Agency leaders discuss how to balance the need for publishers to monetize important content with the goal of fighting misinformation.
How blacklisting ‘coronavirus’ could affect programmatic
The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.
Introducing Media in Canada’s 2020 advisory board
The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.
How agencies feel about Accenture’s newest change
Some say this could be an opportunity for agencies to show their unique skillsets.
CES Perspectives: Mindshare
CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.
Sour Grapes: Don Cherry, diversity and the future of hockey
Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.
TTC wifi logins are up, but is that a win for brands?
Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.
SXSW perspectives: Mindshare
The festival has become a choose-your-own adventure book. And so has media.
Mindshare opens new specialty division
Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.
How did VW’s look into the future play out?
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
