Articles Tagged ‘Devon MacDonald’
CES Perspectives: Mindshare
CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.
Sour Grapes: Don Cherry, diversity and the future of hockey
Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.
TTC wifi logins are up, but is that a win for brands?
Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.
SXSW perspectives: Mindshare
The festival has become a choose-your-own adventure book. And so has media.
Mindshare opens new specialty division
Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.
How did VW’s look into the future play out?
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
CES 2019 perspectives: Mindshare
With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.
Devon MacDonald on facing fears and change in 2019
Mindshare’s CEO on how to evade defeat by running towards change in the new year.
How will the industry remember 2018?
We reveal what got the viewers – and us – most excited.
ICYMI: Mindshare’s new voice and visual services and more
Plus, Facebook has launched its first piece of hardware.
Mindshare launches new on-demand division
The new division was created in response to more diverse clients coming to the agency with last-minute requests.
Mindshare Canada adds new division, hires three
FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.
MiC Roundtable: How client-agency relationships are evolving
In part two of our roundtable, attendees discuss how the sensitivity of clients’ business plans affects the agency’s work, and what tools agencies still need.
MiC Roundtable: OK media, what’s the plan?
As part of our roundtable series, media experts weigh-in on investments in direct-to-consumer tech, brand planning and the age of transparency.
Karen Nayler looks back at agencies’ changing roles
Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.
