Articles Tagged ‘Devon MacDonald’

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What does pitching look like amidst the Zoom boom?

From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.

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YouTube reverses decision to de-monetize COVID content

Agency leaders discuss how to balance the need for publishers to monetize important content with the goal of fighting misinformation.

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How blacklisting ‘coronavirus’ could affect programmatic

The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.

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Introducing Media in Canada’s 2020 advisory board

The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.

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How agencies feel about Accenture’s newest change

Some say this could be an opportunity for agencies to show their unique skillsets.

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CES Perspectives: Mindshare

CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

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TTC wifi logins are up, but is that a win for brands?

Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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How did VW’s look into the future play out?

A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

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Devon MacDonald on facing fears and change in 2019

Mindshare’s CEO on how to evade defeat by running towards change in the new year.

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ICYMI: Mindshare’s new voice and visual services and more

Plus, Facebook has launched its first piece of hardware.