Articles Tagged ‘Devon MacDonald’

The industry braces for Trump’s tariffs

Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.

Is X winning back Canadian advertisers?

X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.

Robin LeGassicke promoted to chief transformation officer at Cairns Oneil

In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.

The U.S. is challenging Canada’s Digital Services Tax

The States’ response to the tax was expected, but can the dispute be resolved?

X lawsuit prompts dissolution of GARM

The antitrust lawsuit filed by the social media platform this week also targeted several major brands.

Royal Ontario Museum moves its business to Cairns Oneil

The new AOR will handle all planning and buying beginning with a new summer campaign this month.

Where will the upfront dollars go in Canada?

The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.

Big changes are afoot for live sports, say media buyers

Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.

How agencies are using artificial intelligence

AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.

In the aftermath of Bell’s cuts, media leaders weigh in

By selling and not shuttering radio stations, some see a silver lining for local and regional owners to build connections to communities.

Ad spend accountability central in media agency reviews

The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.

Media executives react to Bill C-18 agreement

Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.

Cairns Oneil makes its generative AI tool widely available

After a spring test, Nova has been enhanced with new creative and search features.