Articles Tagged ‘Devon MacDonald’
The U.S. is challenging Canada’s Digital Services Tax
The States’ response to the tax was expected, but can the dispute be resolved?
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
Royal Ontario Museum moves its business to Cairns Oneil
The new AOR will handle all planning and buying beginning with a new summer campaign this month.
Where will the upfront dollars go in Canada?
The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
In the aftermath of Bell’s cuts, media leaders weigh in
By selling and not shuttering radio stations, some see a silver lining for local and regional owners to build connections to communities.
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Cairns Oneil named MAOR for SickKids Foundation
The agency will be working with the foundation to help achieve its ambitious fundraising goal and new vision for Precision Child Health Care.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
Cairns Oneil makes its generative AI tool widely available
After a spring test, Nova has been enhanced with new creative and search features.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Why in-housing doesn’t have to be a dirty word
Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.
How media agencies are settling in to hybrid work
With a couple of years of experience now under their belts, leaders have found models resulting in happier employees, diversified viewpoints and effective collaboration.