Articles Tagged ‘Devon MacDonald’

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Now may be the time to invest in TV advertising

The convergence of linear and CTV, with more options coming, are offering the best of both worlds.

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Why ad experts are welcoming Canada’s new privacy rules

While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.

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Why connected TV is high on buyers’ must-have list

Increased adoption of smart devices, fragmented linear viewing, and the ability to target hard-to-reach audiences make connected TV attractive to advertisers.

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From CARD: How media leaders are keeping teams connected

Our roundtable of agency execs share what they’re doing to keep their existing talent motivated.

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From CARD: How are media leaders navigating recruitment?

Agency execs Shelley Smit, Kevin Johnson, Noah Vardon, Sarah Thompson and Devon MacDonald share what they’re doing to attract and retain talent.

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Why Trade Desk’s OpenPath could be a win for digital media

Going direct to publisher could guide the programmatic ecosystem to be less complex and more transparent.

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David Cairns steps away from the day-to-day at Cairns Oneil

The agency’s founding partner is moving into an executive chairman role, leaving operations of the agency to co-owner Sherry O’Neil and president Devon MacDonald.

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Agency execs on how the Rogers-Shaw deal could reshape the industry

If approved, the new company would have unprecedented power in the media landscape and may impact Global News.