Articles Tagged ‘F1’

Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
The brand ramped up awareness at the Crescent Street Grand Prix Festival in Montreal with a dedicated hydration station.

Gatorade, Doritos and Sting Energy ink partnership with F1
PepsiCo Foods Canada intends to capitalize on the sport’s growing popularity in the country to reach Gen Z and millennials.

Adidas enters F1 as sponsor of the Mercedes team
As an official sponsor, the brand will design clothing, footwear and accessories for the team and its fans.