Articles Tagged ‘fall tv’
Fall TV: Gleeks, cops rule Tuesday
On night two of premiere week, NCIS: LA and Glee take in 2 million each, while CTV’s new drama Unforgettable is close on their heels.
Fall TV: Premiere week kicks off
Two and a Half Men earns a boffo five million viewers for its Sheen-less return on CTV.
CBC gets socially active for new fall show
The broadcaster awards the contestant with the most social buzz on its new reality show, Cover Me Canada.
Fall TV: Survivor premiere wins the night
The latest instalment of the reality franchise beat out its closest competitor, America’s got Talent, by 61%.
Global goes big for fall
The Shaw Media network uses “song tagging” and flash mobs to promote its new season.
History Television asks: What’s in a Name?
The channel launches a name-themed website, with ad and sponsorship opps, to accompany its new fall show.
Showcase samples its shows
The Shaw Media-owned network launches a multimedia campaign for four of its fall series.
HGTV rolls out fall campaign
The Shaw Media specialty channel goes multi-platform to support two of its new shows.
Citytv rolls out fall premiere dates
The Rogers Media-owned station starts its fall season on Sept. 19.
Prime-time battlegrounds
We called in the experts to weigh the odds on the upcoming Fall TV season.
Specialty roundup
From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.
Television to go
Programming may now be pocket-sized, but are advertisers and consumers buying in?
Social TV: building branded communities
Social networking platforms have ushered in an era of community TV viewing, where people can gather online, be entertained together and share their catty comments or cheerleading. This opens the virtual door for advertisers to mobilize entire communities behind campaigns that live within the social ecosystem.
Web TV: the new online operators
Cable and satellite operators have gone online with web TV services to meet the viewer on their turf, on their terms. Now a new generation of upstart web TV brands has emerged, offering similar services at a much lower cost.
Addressable advertising: the census revolution
Addressable TV is not a new idea. The concept’s been bandied about for ages and companies have dabbled in it, albeit with limited success. But now it’s taking meaningful strides forward, ready to breathe new, lucrative life into the old sample-based TV ad model, and Canada is poised to take the lead.
