Articles Tagged ‘henderson bas kohn’


The Weather Network gets regional

With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.


Triscuit lets Canadians play director

From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.


Henderson Bas Kohn launches RTB platform

The agency, with fellow MDC Partners company Varick Media Management, has launched the HBK Audience Media Platform.


Mercedes-Benz Canada adds an app

The car co is launching Drive & Seek, a virtual game app aimed at reaching a younger demo.


LG powers up with a scavenger hunt

The electronics company launches a series of new phones with a multi-platform real-world and online game.

LG-Facebook Campaign

The Verdict: LG’s Facebook success

MiC dissects the campaign that led to a Facebook mandate for the tech company.