Articles Tagged ‘IAB Tech Lab’
IAB Tech Lab introduces new ad management framework
The open-source server-side framework aims to help publishers regain full control of digital advertising.
IAB Tech Lab seeks to set CTV ad standards
The new IAB initiative invites the industry to submit their most successful CTV ad formats for consideration.
IAB Tech Lab provides guidelines for choosing ID solutions
The guide demystifies various cookieless options and outlines the steps and factors for evaluating new privacy-safe ID solutions.
ICYMI: Ads.txt adds mobile support
Plus, Thursday Night Football gets a new look, Postmedia outsources Calgary printing and Letterkenny heads to Hulu.
IAB Tech Lab updates VAST tracking template
Keeping long-form digital video content in mind, the independent, IAB-related body has announced an update to its measurement template at the Ad Ops summit.
