Articles Tagged ‘In a TIFF’
In a TIFF: Bell Media expands its presence
Inheriting an opening night sponsorship from Astral and launching a Twitter Mirror on eTalk are among the media co’s new activations at this year’s festival.
In a TIFF: Rogers Media expands coverage
The media co is bringing more of its brands to the festival, with Cityline and Chatelaine adding elements to the Rogers Hospitality Suite.
In a TIFF: Pizza Nova sinks its teeth into sampling
The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.
In a TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
In a TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
In a TIFF: MSN.ca live blogs the fest
Mercedes-Benz has signed on as the title sponsor for this year’s coverage.
In a TIFF: Diet Coke launches an ‘extraordinary’ look
The beverage brand will be using the festival to introduce its new voice to Canadians.
In a TIFF: Champagne Perrier-Jouet toasts beauty
The luxury brand targets 25- to 50-year-old females with a TIFF photo exhibit and lounge.
In a TIFF: Lindt shares its secret
The Swiss chocolate brand talks to MiC about how it plans to reveal its truffle-making process.
In a TIFF: HMV features its digital platform
The music sponsor talks to MiC about how it plans to put a spotlight on its online store during this year’s fest.
In a TIFF: L’Oreal follows the trends
The first-time sponsor of the film fest speaks to MiC about its promotional plans.
