The monthly subscription service complements existing business tools and provides brand safeguards.
The advocacy group is hoping to force the tech giant to reverse course on blocking news in Canada.
The Heritage Minister decried the move as “irresponsible” and intends to continue to “stand up for Canadians against tech giants.”
Another Canadian media company has responded to the tech giant’s plans to block news content from its platforms.
The likes of CTV, TSN and Crave will pause ads on Facebook and Instagram as the fallout from plans to block news continues.
Connecting the app to Instagram has helped it rapidly build a use base, in addition to providing data-sharing opportunities for brands.
The government’s $11.4 million in spending, as well as ads for Videotron, Freedom Mobile and TVA, are off of Facebook and Instagram.
A small percentage of Facebook and Instagram users will not be able to share content and the company trials its response to the Online News Act.
The company began testing its latest addition to the app’s ad load in March.
The company has also debuted a suite of new features for its Advantage portfolio of optimization tools.
The company says the technology is one of its big ad revenue opportunities, both in terms of performance and creative.
Shops will be able to find content creators based on advanced filters, or post open projects for creators to apply for.
New filters offer advertisers greater control over the kind of content their ads appear next to on Facebook and Instagram.
CEO Mark Zuckerberg announced the cuts alongside an update on the company’s “year of efficiency.”
The company has decided to follow through on the possibility of restricting content on Facebook and Instagram.