Articles Tagged ‘Instagram’
Corus the latest company to pull advertising from Meta
Another Canadian media company has responded to the tech giant’s plans to block news content from its platforms.
Bell Media the latest company to pull ads from Meta
The likes of CTV, TSN and Crave will pause ads on Facebook and Instagram as the fallout from plans to block news continues.
Meta launches Twitter competitor Threads
Connecting the app to Instagram has helped it rapidly build a use base, in addition to providing data-sharing opportunities for brands.
Government of Canada, Quebecor pull ads from Meta in response to news blocking plans
The government’s $11.4 million in spending, as well as ads for Videotron, Freedom Mobile and TVA, are off of Facebook and Instagram.
Meta begins to test blocking news in Canada
A small percentage of Facebook and Instagram users will not be able to share content and the company trials its response to the Online News Act.
Instagram introduces search ads to its platform
The company began testing its latest addition to the app’s ad load in March.
Meta provides a first look at its generative AI tools
The company has also debuted a suite of new features for its Advantage portfolio of optimization tools.
Meta posts revenue jump as it prioritizes AI investments
The company says the technology is one of its big ad revenue opportunities, both in terms of performance and creative.
Meta extends Instagram Creative Marketplace to agencies
Shops will be able to find content creators based on advanced filters, or post open projects for creators to apply for.
Meta expands access to AI brand safety controls
New filters offer advertisers greater control over the kind of content their ads appear next to on Facebook and Instagram.
Meta plans to cut 10,000 jobs in another round of layoffs
CEO Mark Zuckerberg announced the cuts alongside an update on the company’s “year of efficiency.”
Meta says it will block news if Online News Act is passed
The company has decided to follow through on the possibility of restricting content on Facebook and Instagram.
Revenue declines at Meta again in Q3
Ad spending pullbacks result in more softening earnings, despite user growth.
Meta adds new Reels ad experiences and custom audience tools
The company’s enhancements also include new placements and formats on Instagram.
Meta commits to short-form video after revenue dip
The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.
