Articles Tagged ‘Integral Ad Science’
Risky impressions on the rise in Canada: study
Integral Ad Science’s second bi-annual study shows violence, bad language and adult content are becoming bigger threats to brands on desktop.
Juice Mobile makes push on 100% viewability for mobile
The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.
TubeMogul antes up against fraud with new partnership
The global video ad platform is partnering with Integral Ad Science to ensure campaigns are getting the correct impressions.
Nielsen expands partnership with Integral Ad Science
The two companies will work together to power viewability measurement globally within Nielsen Online Campaign Ratings.
