Articles Tagged ‘Jess Spaulding’

Lay’s named global sponsor of the FIFA World Cups

The deal extends Frito-Lay’s role as a tournament sponsor for the 2023 Women’s World Cup.

Munchies returns to Canada with nostalgia-driven activations

PepsiCo Foods is launching an immersive experience and statue in Toronto.

Spotted! Tostitos and Susur Lee open “tasting windows”

The activation is inspired by the wine windows of Florence, and will raise funds for Second Harvest.

Spotted! PepsiCo erects monolith to reveal new chip brand

The experiential marketing supports the launch of Havoc and its bold, surprising flavours that are intended to entice Gen Z.

MLSE and TikTok air live sports content in partnership with Frito Lay

The branded content series will feature Toronto Maple Leafs and Toronto Raptors in TikTok’s new Creator Zone.

Frito Lay signs its largest-ever women’s sports sponsorship for World Cup

Championing role models for young girls will be a core message in the company’s activations.

Why PepsiCo Foods brought PopCorners’ Super Bowl ad to Canada

The ongoing popularity of Breaking Bad and the opportunity to promote a young brand on a huge scale was irresistible for the company’s CMO.