Articles Tagged ‘John Montgomery’

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What does brand safety look like in 2020?

News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.

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Cannes 2019: Inside the new body tackling brand safety

GroupM’s John Montgomery on how (and why) the new Global Alliance for Responsible Media came about.

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GroupM updates viewability standards for mobile age

With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.

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GroupM targets brand safety with new hire

Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.

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P&G shines a light on moms

The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.