Articles Tagged ‘John Rocco’
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
Judges and online jurors announced for MIAs
The jury will be a who’s-who of various industry sectors including media, agency and marketing.
Toronto FC added to roster of Sonnet sports partners
The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.
Sonnet signs on with NHL
The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.
Sears Canada relaunches Nevada
Redesigned by the Buffalo Group, the company kicked off a campaign for the line’s new look on Friday featuring its spokesperson, model Bar Refaeli.
Sears focuses on ‘The Essentials’
The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.
