Articles Tagged ‘Marketel’


L’Oreal Men shows its game face

Changing up the creative to feature consumers rather than celebrities, L’Oreal Men Expert is asking men to put their best face forward.


L’Oreal is ‘Shazam-ing’ this Sunday’s Oscars

How the makeup brand is changing up its Academy Awards play this year, and details on other sponsors, ahead of this Sunday’s broadcast.


In a TIFF: L’Oreal Paris targets filmgoers

The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.


Maybelline Canada partners with Fashion Week

The brand will offer on-site touch-ups to visitors, and produce behind-the-scenes content with fashion photography site The Coveteur.

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Air Canada travels with a muse for the Olympics

The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.


Alzheimer’s Society brings memory loss to life

The non-profit organization in Quebec is erasing content from web pages to raise awareness of the disease.


Bud Light Lime Mojito brings the Miami heat

The Canadian-specific launch kicks off its video-focused TV and digital video buy today.


Campaigning for Valentine’s Day

MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.


Budweiser creates a ‘Super’ experience

The beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.


In a TIFF: L’Oreal follows the trends

The first-time sponsor of the film fest speaks to MiC about its promotional plans.