Articles Tagged ‘MarTech’
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Agency spending down, martech spending up: study
According to Gartner, CMOs are spending less of their budget on personnel, agency fees and paid media and more on tech.
More marketing tech budgets are going in-house: study
Warc and global accountancy firm Moore Stephens asserted that the trend could have “a resounding impact on the value of media-centric agencies.”
Don’t let new software topple your marketing stack
Envoke.com’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.
