Articles Tagged ‘Matchstick’


Facebook’s API limitations won’t bug marketers that much

While the moves made headlines worldwide, brands with a healthy data mix won’t feel a sting.

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Beam me up, Spotify

The Kentucky bourbon brand has teamed up with Spotify to reach music-lovers through an emerging talent competition.


The Globe’s native expansion

After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.


Canadian Club gets sophisticated

The “Join the Club” campaign is targeted at young male beer drinkers, and introduces the Club Chairman as an ambassador for the brand’s whisky.

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Sauza mobilizes its marketing

In addition to taxi ads, the tequila brand is using social media and restobars to engage with young adults prior to and during a night out.