Articles Tagged ‘measurement’
Facebook opens Atlas tools to all advertisers
The tools from ad-tech platform Atlas, which Facebook acquired in 2014, have previously only been available to large enterprise marketers.
Op/Ed: Ad tech, whose side are you on?
Past IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.
comScore launches new digital measurement tool
AOL Canada is the first to sign on to the company’s AdEffx Campaign Essentials in Canada.
Tackling measurement challenges
IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.
The changing world of measurement
IAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.
