Articles Tagged ‘Melissa Kotsopoulos’
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Upfronts 2016: a Canadian buyer’s verdict
PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.
More comedy, fewer heroes: upfront wish list
The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.
Big data: What the Corus-Shaw merger might mean
Industry insiders discuss the necessity of the deal and its potential impact on access to research, insights and data.
Mid-season window: the state of TV buying
How TV buying strategies are changing as media dollars shift increasingly to digital.
Specialty TV’s survival plan
Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.
