Articles Tagged ‘podcasts’
CBC announces new spring and summer podcast lineup
From one of the biggest mining frauds to the most powerful man in India, the new titles cover a wide range of topics.
How podcast-listeners prefer to hear ads
The new study also shows that social media is how most people learn about new shows.
Acast to feature 12 Indigenous podcasts in partnership with ISO
The Swedish company will support the Indigenous Screen Office’s inaugural podcasting program.
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
Podcast listeners prefer brands with 360-degree media strategy
According to Acast’s latest report, 79% of consumers say that in-person and offline experiences provided by brands have a significant impact on their purchasing decisions.
Almost four in five Canadian adults access online audio content
A new MTM report shows that streaming audio listening is most likely in anglophone Canadian households with higher HH incomes.
CBC launches ad-supported podcasts to target local communities
Hosted by CBC journalists, the episodes include stories from cities such as Vancouver, Calgary and Edmonton.
Podcasts are booming in Canada, and audiences are only getting bigger
Almost a third of consumers spend more time listening to podcasts than other traditional media.
The rise of podcasts in Canada’s media mix
With new tech coming online and advertiser-friendly announcements from Acast and Spotify last week, things are looking good for the channel’s viability.
Gen Z’s listening hours on Spotify are up 76% over 2022
The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.
Acast and Amazon Music announce Canadian podcast program
The program is designed to invest in Canadian independent podcasters and strengthen the platform’s breadth of content.
Bell Media dives further into addressable with new audio offering
Addressable Audio is now available for iHeartRadio, building on the company’s September release of Addressable TV.
Canadians now listen to digital audio more than the radio
Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.
Spotify adds podcast adtech and targeting in Canada
The audio platform makes podcast ad placement more accessible by providing more data and insights.
DAX becomes Canadian partner for NPR’s podcasts
The network becomes the exclusive source for Canadian advertisers looking to reach the audiences of programs including Fresh Air and Planet Money.
