Articles Tagged ‘programmatic’
MEC’s prescription for a successful 2015
What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.
Programmatic is changing the advertiser-agency relationship
Jean-Francois Renaud, CEO of Adviso on why advertisers are tempted to bring programmatic in-house, and what should be considered before making the switch.
Third quarter sees programmatic boost: report
Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.
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