Articles Tagged ‘programmatic’

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Sean Sutcliffe takes over as District M’s biz development lead

The digital media co has picked one from its own team to grow its business in Canada, the U.S. and Europe.

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BrightRoll Exchange opens up to native advertising

Yahoo’s advertising exchange, which is connected to 100 DSPs, has responded to what it says is tremendous demand from advertisers and publishers.

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Programmatic ad spending to balloon in Canada: report

Despite a lag behind other countries, eMarketer predicts programmatic ad spend in Canada to hit $1.5 billion in 2017.

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TubeMogul puts marketers in control

TubeMogul’s MD Grant Le Riche on the trends powering the rise of programmatic

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AOL simplifies programmatic

AOL’s Leanne Gibson tells you everything you need to know about programmatic

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Programmatic Goes Mainstream

Single-platform, multi-screen buying taps into the simplicity and flexibility marketers want

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CBC goes all-in on programmatic

The pubcaster is making all of its display inventory available through programmatic buying in partnership with Index Exchange.

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Programmatic’s $14 billion year

Global programmatic spend is expected to grow 49% from last year, and display is still outpacing video in Canada, according to a Magna Global report.

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Blog: The tech route to handling ad fraud

Rory Capern, head of partnerships at Google Canada, advocates for tech-based solutions and argues that private exchanges are not a safe haven.

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Garvie on viewability: ‘We wanted to get ahead of this conversation’

Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.

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Blog: Seeing through the ‘buzzword dust storm’

Ignore hot topics like programmatic, viewability and big data at your peril, warns The Rubicon Project’s Julian Mossanen.

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Xaxis launches mobile-first business

The global digital media platform has created Light Reaction, a data-based, mobile-first advertising business based on a pay-for-performance model.

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Programmatic: the next frontier

Julian Mossanen, regional VP at Rubicon, on why programmatic spending is only starting to heat up.

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Blog: The future of TV is programmatic tech

Exchange Lab’s Nikki Hawke on the current barriers to programmatic TV, and why the industry needs to move forward in order to avoid playing catch-up on the platform.

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MEC’s prescription for a successful 2015

What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.