Articles Tagged ‘QR code’
NFC trend shows promise for advertisers
Gauge Mobile Solutions shares the latest report on the technology, which suggests it will open up significant OOH, POS and print ad opportunities.
Astral street furniture gets digital
The OOH media co has launched 30 new digital columns in downtown Montreal, with Telus having booked all of the ad inventory for the next few weeks.
Les Affaires recruits Sid Lee to design its cover
The Montreal-based newspaper gave the agency control over what the cover of its latest issue would look like, based on the theme of creativity in business.
OMAC reveals itself
The OOH organization has confessed to being behind this winter’s “Holiday Initiative” campaign.
Nintendo sends Zelda fans on a hunt
In anticipation for the release of Zelda: Skyward Sword, the game developer launches a scavenger hunt using QR codes.
Notes from the Mediascape: Cadbury skips the QR code
The confectionery co is the first to use Blippar technology, which removes the need for QR codes on smartphones.
Notes from the Mediascape: The evolution of 2D barcodes
SnapTag, a US-born alternative to traditional QR codes, can be used by non-smartphone users.
LG powers up with a scavenger hunt
The electronics company launches a series of new phones with a multi-platform real-world and online game.
