Articles Tagged ‘Randall Rothenberg’
IAB CEO issues a call to action around fake news
At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.
Blog: It’s time to turn on the lights
ACA’s VP Digital, Chris Williams, on the questions advertisers must ask themselves about their digital media supply chain.
New York Ad Week: The big bang of tech and creativity is here
Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
