Articles Tagged ‘Royal Ontario Museum’


The ROM targets new demo for sleepovers: grown-ups

Well, this could get crazy. The Toronto museum is looking to get adults to embrace its immersive experiences.

Douglas Knight

What’s driving change at St. Joseph Media?

Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.


History digs into event TV

The Shaw Media channel is charting new territory with the upcoming launch of Dino Hunt Canada.


Spotted! Selfies for savings at the ROM

The Royal Ontario Museum is offering discounts for visitors who provide proof of selfie with a TSA in downtown Toronto.


Ford partners with the ROM for Friday Night Live

The car co is activating around the weekly event for the first time this season, aiming to better reach consumers aged 19 to 35.


The ROM brings dinosaurs to life

Working with Astral, the museum is using augmented reality across Toronto to promote its newest exhibit.