Articles Tagged ‘Salesforce’

Canadians still unsure about AI in customer service: survey
Around a third of respondents said they are willing to interact with an AI agent if it reduces their time on hold.

Canadian retailers embrace AI agents: Salesforce
According to a recent report, 60 per cent of Canadian retailers say AI agents will be essential to compete within a year.

Most Canadian marketers use AI but are concerned about security
Salesforce releases a report showing how global advertisers are using data and AI.

Salesforce gets into retail media
The CRM company’s new tool is focused on harmonizing first-party data and helping buyers activate around it.

Salesforce joins the companies on board with UID 2.0
Email-based identifiers can be generated from first-party customer data and activated across The Trade Desk’s media channels.

Canadians would go ad-free for $5 more per month: study
Many say they’re consuming more paid-subscription content than they were two years ago.