Articles Tagged ‘social’
How VW used custom content for the win
The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.
Twitter Canada unveils carousel ads
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
Facebook reports another round of metrics errors
The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.
Facebook in 2016: Canadians love international news
The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.
Online furniture retailer Article takes aim at market with first Instagram push
The Vancouver company turned to Instagram to promote itself, admitting that its category can be a little “sleepy” on social.
KitchenAid embraces social for breast cancer campaign
For the first time in 14 years, KitchenAid’s annual breast cancer campaign will be based entirely around social, rather than a traditional media play.
Facebook highlights several errors, rolls out metrics fixes
The social networking site has updated several of its measurement tools and announced miscalculations on several metrics for ad clients.
Spotted! Cadillac Fairview’s selfie fever
As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.
