Articles Tagged ‘social media’
2012 forecast: Bruce Neve, CEO Starcom MediaVest Group
Challenges, predictions and plans for the year to come from the SMG topper.
Leger Marketing dishes out a social reality check
Twitter usage makes serious gains, and more companies expect to increase their social media marketing budget in the year ahead.
ZenithOptimedia adjusts ad forecast
The media co has dropped its expenditure forecast following economic slowdowns.
Tackling measurement challenges
IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.
Sirius shows its face for music
The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.
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