Articles Tagged ‘TikTok’
TikTok releases two new tools to increase brand safety
Category Exclusion and Vertical Sensitivity help advertisers control the content their ads are placed next to.
Ontario students sue social media giants
Lawsuit accuses Facebook, Instagram, TikTok and Snapchat of harming teen mental health and education.
Nissan and RW&CO. among the new sponsors of Juno Awards
TD Bank Group, SiriusXM Canada and TikTok return as sponsors of the awards, which will be held next March.
What does it mean for Canada if TikTok is banned in America?
Agency leaders react to the news that the popular social network might cease operating as we know it.
MLSE and TikTok air live sports content in partnership with Frito Lay
The branded content series will feature Toronto Maple Leafs and Toronto Raptors in TikTok’s new Creator Zone.
TikTok users more likely to watch ads if they have the option to skip
In collaboration with MAGNA, the social platform released a report exploring what types of ads catch users’ attention on the app.
Language and culture are important to francophone TikTokers
Although 59% consume TikTok content in English, French content is preferred by 87% of francophones.
Peloton taps TikTok to create social content for the first time
The TikTok app now features a fitness hub with Peloton-produced short videos, including classes with the company’s instructors.
Leger DGTL 2024 study examines social media shifts
The popularity of WhatsApp has risen significantly year over year and more Canadians say social media stresses them out.
TikTok’s crystal ball for 2024
The platform’s year-end report outlines what platform users will be looking for in 2024 and how to get their attention.
Numeris’s VAM report adds Facebook and Instagram data
The addition of the new platforms means the monthly report covers more than 90% of video in Canada.
DIVE Billboards and TikTok are taking brands ‘Out of Phone’
The partnership enables advertisers to add a curated social media component to digital billboard campaigns.
TikTok secures deal with Disney for its Pulse Premiere ad product
Under the agreement, the companies will be able to place ads next to Disney’s popular content on TikTok. Disney will also have its own entertainment hub on the social network.
TikTok introduces search ads
The feature is meant to easily and automatically serve in-feed ads within search results.
TikTok creates a tool to facilitate work between brands and creators
By issuing “challenges” directly on the app, advertisers can quickly find authentic content for performance campaigns.
