Articles Tagged ‘TikTok’
TikTok creates a tool to facilitate work between brands and creators
By issuing “challenges” directly on the app, advertisers can quickly find authentic content for performance campaigns.
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Spotted! RSEQ offers an anti-smoking message with a filter
The organization is using a popular TikTok feature to discourage a bad habit among Quebec’s youth.
Amex puts TikTok’s new interactive ad format to work
A “choose your own adventure” style campaign aims to showcase different benefits members get through their travels.
Interac goes digital to drive consideration
The payment brand has forgone traditional media in favour of connected TV, social and a TikTok-focused partnership with Cineplex.
TikTok and DoubleVerify expand their partnership
The collaboration will aim to provide more transparency into brand alignment with user-generated videos.
Cineplex to bring TikTok to the big screen
Advertisers can now showcase their brands in content featured during the pre-show.
YouTube is more popular than TikTok, except with young people
Numeris’ latest VAM dataset shows teens spend more time with TikTok than adults do with YouTube.
IAS and TikTok expand their brand safety partnership
A new post-bid solution means marketers now have end-to-end brand safety support on the social platform.
Maple Leafs and TikTok partner to bring digital helmet to fans
The activation and contest comes as the social platform renews its team sponsorship for the upcoming NHL season.
TikTok draws in more users by showing off uplifting creators
The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.
Salesforce connects with TikTok on social commerce
Advertisers will have the option to more easily launch and measure shopping-focused campaigns through the company’s CRM platform.
Nielsen joins TikTok’s Media Mix Modelling
The measurement company will help the social platform develop its data processes and help advertisers better understand campaign results.
Indigo taps into the popularity of #BookTok
Book lovers on TikTok are having an impact on the industry, so the retailer is embracing it with exclusive content.
