Articles Tagged ‘TikTok’
Leger DGTL 2024 study examines social media shifts
The popularity of WhatsApp has risen significantly year over year and more Canadians say social media stresses them out.
TikTok’s crystal ball for 2024
The platform’s year-end report outlines what platform users will be looking for in 2024 and how to get their attention.
Numeris’s VAM report adds Facebook and Instagram data
The addition of the new platforms means the monthly report covers more than 90% of video in Canada.
DIVE Billboards and TikTok are taking brands ‘Out of Phone’
The partnership enables advertisers to add a curated social media component to digital billboard campaigns.
TikTok secures deal with Disney for its Pulse Premiere ad product
Under the agreement, the companies will be able to place ads next to Disney’s popular content on TikTok. Disney will also have its own entertainment hub on the social network.
TikTok introduces search ads
The feature is meant to easily and automatically serve in-feed ads within search results.
TikTok creates a tool to facilitate work between brands and creators
By issuing “challenges” directly on the app, advertisers can quickly find authentic content for performance campaigns.
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Spotted! RSEQ offers an anti-smoking message with a filter
The organization is using a popular TikTok feature to discourage a bad habit among Quebec’s youth.
Amex puts TikTok’s new interactive ad format to work
A “choose your own adventure” style campaign aims to showcase different benefits members get through their travels.
Interac goes digital to drive consideration
The payment brand has forgone traditional media in favour of connected TV, social and a TikTok-focused partnership with Cineplex.
TikTok and DoubleVerify expand their partnership
The collaboration will aim to provide more transparency into brand alignment with user-generated videos.
Cineplex to bring TikTok to the big screen
Advertisers can now showcase their brands in content featured during the pre-show.
YouTube is more popular than TikTok, except with young people
Numeris’ latest VAM dataset shows teens spend more time with TikTok than adults do with YouTube.
IAS and TikTok expand their brand safety partnership
A new post-bid solution means marketers now have end-to-end brand safety support on the social platform.
