Articles Tagged ‘upfronts’
Upfronts 2012: Helena Shelton picks a CBS hit
The PHD EVP details the network’s four new shows from the New York City presentation, and chooses the one she thinks will be a winner.
Upfronts 2012: Helena Shelton on ABC’s new offerings
From aliens who leak green goo, to Nashville singing stars, the PHD EVP gives MiC the good, the bad and the strange from day two at the upfronts.
Upfronts 2012: Robin Legassicke gets multi-platform at ABC
The Maxus Canada group director takes in the day two upfront, and discusses the network’s new multi-screen CPM model.
Blog: Shelton at the upfronts
Helena Shelton, EVP trading and accountability, PHD pans Fox’s new comedies on day one of the upfronts.
Blog: Legassicke at the upfronts
Robin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.
