Articles Tagged ‘WFA’
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
Industry associations come together for WFA’s global diversity survey
A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.
Transparency tops brands’ media priorities
A WFA survey of top-spending brands shows contracts are being amended and internal teams are getting smarter about programmatic spending.
WFA releases ad-fraud guidelines
The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.
