Articles Tagged ‘Wrigley’
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
MiC Roundtable: Digital domination in an age of risk
In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.
Excel takes on Gumergencies
The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.
Spotted! 5 Gum strikes a pose
The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.
Canada’s Got Talent picks up five more
Rogers Media releases details around the final sponsors for its new reality show, including Walt Disney Canada and RIM.
