Nielsen Online Campaign Ratings, which uses metrics like reach, frequency and GRP as well as age and gender for online ads that are comparable to measurements used to gauge TV audiences, are now available for commercial use in Canada.

Media agencies including Carat Canada, Mediabrands, Mindshare Canada and Casale Media’s MediaNet are signed on to use the ratings system, as is Rogers Media.

“We’ve had a tremendous response from clients clamouring for greater insight into their online campaigns — and in metrics that allow for easy comparison to other platforms,” said Eric Solomon, SVP, global digital audience measurement, Nielsen, in a release on the launch. “We are pleased to bring the solution to the market and look forward to continuing to work with our clients to maximize the effectiveness of their digital campaigns.”

In addition to officially launching the new ratings system, which launched in beta earlier this year, Nielsen has announced it is expanding the relationship it has with five digital ad platforms in Canada: Adconion Direct, BrightRoll, TubeMogul, VideoHub and Videology.

Nielsen Online Campaign Ratings are also available in the U.S., U.K., Australia, Germany and Italy.