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Articles by Guest

FOX upfront 2016: A focus on cult remakes

UM’s Julie McMillan (pictured) on FOX’s new slate of film-to-TV reboots and the return of comedy favourites.

Keith photo 2016

Don’t let new software topple your marketing stack’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.


TV’s gestalt: What’s on offer for broadcast year ’17

PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.


Why technology showcases like CES matter to marketers

Deborah Hall, CEO of Dive Networks on the key trends from this year’s showcase, as well as why it has reached tipping-point status for the marketing community.


Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.


Reports of TV’s death are greatly exaggerated

ACA’s Judy Davey identifies the medium’s strengths and calls for better use of technology to exploit its power.


Blog: The dummy’s guide to fraud detection techniques

Chris Williams and Ehsan Mokhtari explain the pros and cons of in-line and in-parallel processes for dealing with bots and spiders.


Blog: From the sidelines of the IAB Ad Ops summit

IAB Canada president Sonia Carreno boils down the top takeaways from the annual meet: ad blocking, pre-header bidding and the need for better compliance tools.


Blog: A whale of a story one line at a time

As spring buying kicks into gear, PHD Canada’s Rob Young breaks down Let’s Talk TV into bite-sized pieces.