Guest

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Articles by Guest
toucheCannes2016

Cannes 2016: An outsiders first-time view on the festival

Charles-Etienne Morier, VP of digital media at Touche!, on his takeaways from the week.

brookeLeland

Cannes 2016: What is the future of the Lions?

Cossette Media’s Brooke Leland on why the festival should endure in its physical form.

annStewart

Cannes 2016: A first-time judge on her festival experience

Maxus Canada’s president Ann Stewart on the way forward for Canadian Cannes’ submissions.

ArminHuska

Cannes 2016: The elephant on the Croisette

Mindshare’s Armin Huska on how ad blocking is dominating the conversation at Cannes, and how the industry ought to respond to the issue.

RobYoung

Are millennials Lilliputians?

PHD Canada’s Rob Young debunks myths around the imagined community of Lilliputians (aka millennials).

melissaKPHD

Upfronts 2016: a Canadian buyer’s verdict

PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.

supergirl

CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

bigBangFeb182016

CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.

quantico

ABC upfront 2016: a Notorious new Thursday, more family fare

Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).

toniaBeale

NBC upfront 2016: Three comedies, no time grid

Mindshare Canada’s Tonia Beale (pictured) takes a critical look at NBC’s slate following a presentation where shows were introduced by categories, not time slots.

julieMcMillan

FOX upfront 2016: A focus on cult remakes

UM’s Julie McMillan (pictured) on FOX’s new slate of film-to-TV reboots and the return of comedy favourites.

Keith photo 2016

Don’t let new software topple your marketing stack

Envoke.com’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.

RobYoung

TV’s gestalt: What’s on offer for broadcast year ’17

PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.

DeborahHall

Why technology showcases like CES matter to marketers

Deborah Hall, CEO of Dive Networks on the key trends from this year’s showcase, as well as why it has reached tipping-point status for the marketing community.

RobYoung

Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.