Jordan Pinto

Contact Jordan by sending an email to jp.pinto@brunico.com

Articles by Jordan Pinto
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AOL Canada reveals its Originals

AOL Canada GM Joe Strolz on the slate of eight new online shows being unveiled today at a client presentation in New York.

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Addictive Mobility launches EngageFront

The in-app mobile advertising platform has rolled out a new self-serve ad buying technology.

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The Big Bang Theory takes the week: Numeris

The comedy took the most single-night viewers for the week of April 13 to 19.

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Best Buy gives customers Moore for Mother’s Day

Cityline host Tracy Moore is promoting Best Buy Canada’s products with a series of curated collections and blog posts for Mother’s Day.

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Hudson’s Bay buys the top spots: Media Monitors

The retailer purchased the most radio advertising in Montreal and Toronto for April 20 to 26.

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The Kit to launch free Toronto ‘pop-up’ magazine

In addition to the brand extension, the fashion and beauty publication has hired Laura deCarufel as its new editor-in-chief.

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Canada likes its mobile ads short and to the point

Canadian mobile device users are more likely to watch short ads than those in the U.S. or U.K., but have a sharp drop-off point, according to new research from TubeMogul.

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This week in OOH: Account moves in B.C., Montreal

New contracts for Lamar in B.C. and Astral in Montreal, and new software for Dynamic Outdoor.

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Live streaming is heating up on social media: report

Use of live-video apps like Meerkat and Periscope is building quickly, according to Adobe’s latest Digital Index report.

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Alexandra Panousis named CEO at Starcom MediaVest

Panousis takes over from Bruce Neve, who is leaving the agency.

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Traditional radio listeners won’t tune out

Two out of three English-speaking Canadians still listen to radio solely via a conventional receiver, according to a new Media Technology Monitor report.

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Oboxmedia takes flight with Rovio

The Montreal-based media company has become the Canadian rep for Rovio’s roster of mobile apps, including Angry Birds.

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Astral OOH to pedal for BIXI

The deal includes the Montreal bike-sharing network’s 420 ad faces.

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Orphan Black takes up more than just Space

The drama’s season three premiere was watched by more than half a million viewers across four Bell Media channels.

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Untargeted marketing is damaging brands’ image

If your marketing creative is irrelevant and untargeted, consumers will hold it against you in the future, says Aimia research.