Hudson’s Bay buys the top spots: Media Monitors
The retailer purchased the most radio advertising in Montreal and Toronto for April 20 to 26.
The Kit to launch free Toronto ‘pop-up’ magazine
In addition to the brand extension, the fashion and beauty publication has hired Laura deCarufel as its new editor-in-chief.
Canada likes its mobile ads short and to the point
Canadian mobile device users are more likely to watch short ads than those in the U.S. or U.K., but have a sharp drop-off point, according to new research from TubeMogul.
This week in OOH: Account moves in B.C., Montreal
New contracts for Lamar in B.C. and Astral in Montreal, and new software for Dynamic Outdoor.
Live streaming is heating up on social media: report
Use of live-video apps like Meerkat and Periscope is building quickly, according to Adobe’s latest Digital Index report.
Alexandra Panousis named CEO at Starcom MediaVest
Panousis takes over from Bruce Neve, who is leaving the agency.
Traditional radio listeners won’t tune out
Two out of three English-speaking Canadians still listen to radio solely via a conventional receiver, according to a new Media Technology Monitor report.
Oboxmedia takes flight with Rovio
The Montreal-based media company has become the Canadian rep for Rovio’s roster of mobile apps, including Angry Birds.
Astral OOH to pedal for BIXI
The deal includes the Montreal bike-sharing network’s 420 ad faces.
Orphan Black takes up more than just Space
The drama’s season three premiere was watched by more than half a million viewers across four Bell Media channels.
Untargeted marketing is damaging brands’ image
If your marketing creative is irrelevant and untargeted, consumers will hold it against you in the future, says Aimia research.
Postmedia to relocate Toronto Sun team
Postmedia has announced plans for all Toronto Sun staff to relocate to Postmedia’s head office.
Back to Orphan Black
Bell Media is promoting this weekend’s launch of the Space ratings hit with a campaign that aims to attract a broader audience.
Michael DiGiovanni joins Vibrant Media
The native ad company has hired DiGiovanni to work in Toronto as sales and operations director.
Blue Jays, OMD, Cineplex Media swing for the fences
The ball club and OMD pitched in to bring an interactive baseball experience to more than 5500 people in two Cineplex theatres in Toronto.