Katie Bailey

Contact Katie by sending an email to kbailey@brunico.com

Articles by Katie Bailey
Copied from Playback - Vikings_Katheryn Winnick

Shaw Media orders more Vikings

The broadcaster has greenlit a further 10 episodes of the historical drama.

Copied from Playback - Laura Caracolli

Electus’ Laura Caraccioli on the art of brand translation

At yesterday’s 2014 BCON Expo in Toronto, Electus’ president of content marketing discusses how being embedded in the writers’ room leads to better “brand-inspired” content.

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Screenies’ sophomore year dips in ratings

Despite the return of host Martin Short, fewer viewers tuned into CBC for the second edition of the CSAs than 2013′s inaugural event.

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Bristow Media announces social media innovation incubator

Julie Bristow’s company unveiled plans for the new project at the inaugural #AcademySocial event during Canadian Screen Week.

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Cross-channel promotion pays off for 19-2

Bell Media specialty programming director Rachel Goldstein-Cuoto discusses how sampling on CTV influenced the show’s overnight and seven-day ratings.

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Chopped Canada debuts to record numbers on Food

The Canadian edition of the international format is a winner with viewers, becoming the highest-rated premiere in the channel’s history.

Copied from strategy - Copied from Playback - Amanda Ploughman

Amanda Ploughman named VP marketing at Shaw Media

The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.

Copied from Playback - Guy Laurence

Rogers names Guy Laurence president and CEO

The telecom-media co selects the former Vodafone UK exec to replace current CEO Nadir Mohamed, who announced his retirement earlier this year.

Copied from Playback - Copied from Media in Canada - Money

TV ad revenue down 2.3% in 2012: StatsCan

The television industry saw declining ad revenues against increased programming and production costs.

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Comic-Con Blog: TV comes alive on the streets of San Diego

Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.

Copied from strategy - HighResAlanThicke

Fall TV: Being upfront

Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.

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Fall TV: The Morning Meeting with Malcolm Dunlop

The Rogers Media EVP talks about Citytv’s fall lineup, building the channel’s comedy stable and why he loves Ben and Kate.

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Fall TV: Net-working

How TV’s big network brands, including Rogers, Shaw and Bell, are connecting with today’s consumers.

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Bomb Girls greenlit for second season

The wartime drama will be back on Global TV for another round, following a successful six-part series launch.

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Canada’s Got Talent to air in March

The reality format will air in 22 episodes through to May 14.