Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
Copied from strategy - Pure

Mid-season TV checkup

We caught up with execs from Canada’s major networks to get the inside scoop on their mid-season strategy, from old faves to (potential) new hits.

Copied from strategy - unnamed

A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

skittlesPawnShopMediaCom

Cannes 2016: Canada wins a Media Bronze

Canadians picked up Lions in Creative Data, Cyber and Media, but didn’t make the cut for Innovation or Mobile.

Skittles-622x442

Cannes 2016: Canada gets six media shortlist noms

The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)

OnionBCON

BCON wrap: seven lessons on branded content

From how to work with The Onion to how to get your content shared, here are a few key takeaways from yesterday’s event.

Maura

SXSW: Where the ‘S’ stands for sticky

CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).

nTVxqypnb9uMBpqARwgWZTjjNda7K-NsCxXzApUMWP4,P6-M0JuOXoH-dSxtRP3NVj479sMHigMdlkugplXJut0

SXSW: Moving branded content to the next level

CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.

Maura

SXSW: the angel and the devil of data

Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.

Krossing

Op Ed: Is the paid, owned, and earned media discussion relevant?

MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.

Will Pate Headshot

Op Ed: how to drive value in social media

M2′s Will Pate with some advice for moving beyond “likes” and “followers.”

shutterstock_171934442

Target exits Canada, takes media spend with it

Media buyers weigh in on the impact of the retailer ceasing Canadian operations.

Copied from strategy - tourette syndrome

AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.

kraft-pb

MiC’s Nice List: Best of 2014

From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.

SONY DSC

Internet video: the big and the small of it

Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.

TV

The fight for Fall TV

The battle plans from each of the major networks, as we head into the new fall season.