Juice Mobile’s Neil Sweeney and Polar Mobile’s Kunal Gupta weigh in on mobile executions from Qualcomm, Volkswagen and Sony.
At DX3, Polar Mobile’s Kunal Gupta told the audience that brands have 12 to 18 months to begin designing mobile-specific experiences, or they risk losing consumers.
The company is hoping to win over advertisers that shy away from mobile by offering sizeable audiences from its premium publishing partners.
R.I.P. QR codes. The next evolution in mobile marketing and commerce is almost here.
Teaming up with a smartphone company in the UAE, Polar will open an office in Dubai to launch apps for more than 100 media cos.