The e-commerce company has swooped in to acquire the streaming platform for gamers that in the spring was rumored to be going to Google.
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The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.
Smoke’s Poutinerie is on its biggest marketing push ever with a travelling eating competition to support the franchise’s growth across Canada.
Gaming, beauty, music and movies are among the categories represented on the video site.
Martinez takes over the post from Charles Gabriel, who jumped to Maker Studios.