The beer brand is now the lead sponsor for the Digital Dreams and Brrrrr! electronic dance music festivals, and has identified the genre as a growing opportunity to connect with its core demo.
Ryan Seacrest Productions’ exec VP of new media, Sibyl Goldman, has left to join Facebook as the social media company’s head of entertainment partnerships.
The agency and the Missing Children Society also picked up two Golds at tonight’s award show. Read about all the winners here.
The media company has created a suite and activity cave at Quebec City’s Hotel de Glace to promote the upcoming DVD and Blu-ray release of its most recent animated feature.