Articles Tagged ‘Spotted’
Spotted! Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
Spotted! Casa Loma says ‘be our guest’
Disney kept up its tradition of experiential marketing to promote its newest release, but this time aimed it at a more millennial demographic.
Spotted! A transit shelter that keeps you warm
Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.
Spotted! Club Med brings the heat to downtown TO
The resort company brought a pop-up resort featuring 360 footage of its resorts to Toronto to bring a break from winter weather.
Spotted! Delissio flips its model and goes door-to-door
The frozen pizza brand known for boasting that it’s “not delivery” switched up the message for one night through a partnership with UberEats in an effort to reach millennials.
Spotted! Mazda turns heads
An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.
Spotted! Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
Spotted! Dewar’s scotch egg speakeasy
In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.
Spotted! BMO banks on wishes
For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.
Spotted! Knix sheds body negativity
The underwear brand is using experiential events to breakout from bigger players.
Spotted! Dairy Farmers of Canada create OOH waterworks
The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.
Spotted! Bell courts basketball fans
In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.
Spotted! USS’s mobile music tour
In an effort to draw more social media buzz, the band played a mini-tour out the side of a van.
Spotted! Subway and Pepsico’s hockey surprise
The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.
Spotted! Motorola’s mall funhouse
To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.