The theatre fest promoted its ongoing production of Tommy with a record-setting pinball game and a live performance in Toronto.
3 days ago
The grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.
4 days ago
The ice cream company promoted its new “upside down or free” brand promise with acrobats and stilt-walkers.
5 days ago
The Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.
May 7, 2013
The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.
May 6, 2013
MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
April 19, 2013
We spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch.
April 18, 2013
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
April 17, 2013
The Blue Ant Media property had a small army hand out sandwiches in Toronto to promote the series premiere of Rebel Without a Kitchen.
April 12, 2013
The Medicine Hat Accommodation Association’s campaign features a series of social media-driven events, including a contest to win a ride to school in a monster truck.
April 11, 2013