Articles Tagged ‘Spotted’

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MIAs shortlist 2017: Best of Media, Digital and Content

Is your agency or brand in the running for the Media Innovation Awards?

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Spotted! Skittles’ no-cash vending machine

The Wrigley Canada brand wanted Torontonians to know that on Friday the 13th, an unexplained streetside vending machine was indeed a good omen.

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Hendrick’s hot air adventure finds success

The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.

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Spotted! American Express’s Kensington eatery

The credit card company took a temporary foray into the food business, promoting its new card with a pop-up restaurant.

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Spotted! Penningtons dances into social video

Flash dance mobs and Facebook Live help the retailer lead a movement.

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Spotted! Wonderbra gets personal

The Hanes brand built on its strategy of getting closer to consumers with a Toronto pop-up shop.

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Spotted! Grand Marnier’s speakeasy

After being acquired by Gruppo Campari in 2016, the brand has shifted its media spend from social to sponsorship and experiential.

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Spotted! Visa’s touchless TIFF installation

The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.

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Spotted! The BC Dairy Association launches an escape room

The association is inviting Vancouverites to escape adulthood with its new activation.

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Spotted! Warner Bros. Canada creeps out commuters

Poor Georgie floats for It’s new a street level promotion in Toronto.

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Spotted! Fancy Feast goes experiential to target foodies

The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.

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Spotted! Aero gets experiential for S’Mores Day

The Nestle chocolate bar is aiming to connect one-on-one with consumers around moments of pleasure.

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Spotted! RBC brought a rink to the golfing green

The title sponsor of the Canadian Open brought some Canadiana to the seventh hole.

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Spotted! McDonald’s gets benched

To celebrate its “McDelivery Day,” the chain opened up a series of pop-up benches in urban areas.

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Spotted! Tourism New Brunswick’s urban spin on whale watching

The tourism agency challenged urbanites to hail a cab and find out a bit more about the East Coast province.