Articles Tagged ‘Spotted’

Stranger Things Netflix

Spotted! Netflix dares commuters to pick up the phone

The online streamer’s OOH execution in TTC stations seeks to build interest in upcoming horror series Stranger Things .

Rise Katy Perry

Spotted! Katy Perry ‘Rises’ over Toronto

Large-scale projections were part of a larger North American push to raise visibility for the singer’s newly released single.

kitchenAidToronto

Spotted! KitchenAid downsizes for new target

The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.

spottedFindingDory

Spotted! Dory keeps swimming

Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.

xMenApocalypse

Spotted! An X-Men-worthy photo op

20th Century Fox is taking to the streets of the GTA to get the word out about X-Men: Apocalypse.

Copied from strategy - SS2_4067

Spotted! Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.

bellFibePizza

Spotted! Bell Fibe targets tummies

The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.

vrAustralia

Spotted! Vancouverites take a virtual trip

Tourism Australia and Air New Zealand partnered to give would-be travellers a glimpse at the country using virtual reality.

budweiserRedLight

Spotted! Budweiser tours its giant Red Light

Canadians have the chance to add their names to the two-storey structure as it tours the country this spring.

daredevilYongeDundas

Spotted! Daredevil starts a fight

A billboard promoting the new season of the Netflix show will evolve as viewers talk about the characters on social media.

CIBCPearson

Spotted! CIBC’s talking fuselage

Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.

Snow Report_1

Spotted! McDonald’s billboard Snow Report

The QSR is bringing attention to its hot beverages through a real-time snowfall data board on Highway 99, targeting skiers as they approach Whistler.

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Spotted! Breakfast sandwiches amidst a field of gold

The Egg Farmers of Canada took over Yonge-Dundas Square to promote the importance of high-quality, local eggs to the Canadian morning meal.

campbell

Spotted! Campbell’s soup-kitchen pop-up

Aiming to target a younger demo, the CPG brand has landed on Toronto’s Queen St. W with a pop-up custom soup shop.

theMagicians

Spotted! Injecting magic into the morning commute

Shaw Media is promoting The Magicians with an interactive digital screen in Toronto’s PATH that puts magic in the hands of passersby.