Articles Tagged ‘Spotted’



AToMiC shortlist: part three

Awards

The nominees for Best Brand Integration at the upcoming award show.



Spotted! Target springs into patio season

Experiential

The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.



Top Cannes contenders: Media

Awards

Cossette’s Mike Rumble, SMV Group’s Bruce Neve and Pollin8′s Lauren Richards on Canada’s best chances for Media Lions in 2014.



Welcome to a wearable world: blog

blogs

Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.



Long-form content gaining popularity on mobile devices: Study

MobileResearch

Ooyala’s global video index for Q4 of 2013 shows more than half of viewers’ time was spent watching videos that are half an hour or longer.



AToMiC shortlist: part one

Awards

MiC, strategy and Playback announce the nominees for the top creative collaborations and CSR campaigns.



BCON bits

DigitalMobileTelevision

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.



Spotted! Speed Stick erects ice wall

ExperientialOut Of Home

The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.



Spotted! Need For Speed hands out parking tickets

ExperientialOut Of Home

Disney promotes the Aaron Paul action flick by ticketing potential movie-goers’ vehicles.



The Canadian guide to SXSW

blogs

Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.