Articles Tagged ‘Spotted’
Spotted! Air Miles’ prize-filled baggage carousel
The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.
8 Lessons: The paradox of allyship and how we overcome it
Ishma Alexander-Huet concludes her series by examining the paradox of allies needing to be the ones to do the work, but not being able to do it without BIPOC.
8 Lessons: How being autistic helped me reach my goal
Ishma Alexander-Huet looks at how neurodiversity frequently intersects with the barriers BIPOC face in the workplace.
8 Lessons: Made in Canada
Ishma Alexander-Huet examines the Black experience for those born here versus those that came here, and the lessons it offers for anyone looking to help immigrants on their own teams be successful.
Spotted! OLG’s dreams are big enough to crush a car
Lottery spending hits the street to show people across Ontario just how big the next Lotto Max jackpot is.
8 Lessons: The blessing and the curse of light privilege
Ishma Alexander-Huet examines colourism’s roots in marketing and why Black leaders need to examine their own privilege.
8 Lessons: The DEI label doesn’t always fit
Ishma Alexander-Huet speaks to agency leaders who want to help BIPOC at their companies, but don’t want to sacrifice the work they’ve dedicated their careers to.
8 Lessons: Self-care is key to change
After a year when many Black people had the role of change-maker thrust upon them, Ishma Alexander-Huet explains how to keep the magnitude of equity work burning them out.
Spotted! Dr. Death hits the streets
Corus is promoting this weekend’s premiere with a mobile truck aimed at grabbing attention in Toronto.
8 Lessons: We need to do what?
For companies that are committed to DEI but lack a clear pathway, Ishma Alexander-Huet offers a guide to get out of the starting blocks.
Spotted! Freedom Mobile’s teeny tiny streetcar ads
The mobile provider is activating a sponsorship of a new Toronto attraction by putting ads in its miniature cities.
8 Lessons: What I’ve learned after a year of working for change
For the next seven weeks, Ishma Alexander-Huet will be diving into the questions she’s asked herself as a Black female leader and the answers she has found so far.
Spotted! Subaru builds an outsized OOH
The automaker conveys the size of its latest SUV, with a poster too big for its frame.
Spotted! Health Canada uses DOOH to drive discussion
In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.
Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic
The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.
