Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board's chairperson-ship from Dave Petryna.

Karine Courtemanche, president of Touché!, is taking over as chair of the Canadian Out-of-Home Measurement Bureau (COMB).

The outgoing chair, Dave Petryna general manager Outdoor Exposure, remains on the board as a director.Karine Courtemache

In addition, COMB has also added three new directors to its board, one each from the client, agency and media company side of the business. Those include Craig Jennings, director media/agency management at RBC; Cindy Worsley, SVP, business director at MediaCom; and Jordana Fatsis, VP, OOH sales for Astral Out-of-Home.

In an announcement Courtemache stated she was enthusiastic about chairing the board at a time when new technology is growing the business’ promise.

In its mid-year forecast report issued earlier today, GroupM estimated continued growth for the medium, which it noted has been “reinvigorated through digital technology, sales innovation and strong links to mobile.”