ICYMI: CBC and Twitter ink Olympic deal, plus people moves

Plus: Breakfast Television will welcome a new West Coast host.

CBC partners with Twitter for Olympic coverage

The CBC has partnered with Twitter to offer Twitter users coverage of the 2018 Olympic Games in PyeongChang. The pubcaster will leverage the social media platform to deliver Olympic content including up-to-the-minute news, medal standings, highlights and behind-the-scenes content. CBC first partnered with Twitter for this kind of coverage during the Rio Games in 2016, when it saw more than 15 million organic video impressions, 3.9 million minutes of Olympic content consumed and a strong engagement rate. There are opportunities for ad integrations through the partnership. Earlier this week the CBC announced another social media deal for the Olympics with Snapchat.

Groupe V onboards former La Presse sales rep

Kim Labelle, former national sales rep at La Presse, has joined Groupe V Media as digital sales manager. She will oversee digital sales teams in Montreal and Toronto while directing digital sales operations. Labelle, who will report to general manager of sales Nathalie Boucher, has also held sales management positions at Sympatico.ca and Olive Media. As part of her mandate, Labelle will also work closely with the digital content department to build monetization opportunities for Groupe V’s websites.

Breakfast Television gets new West Coast host

Starting June 19, radio broadcaster and actor Tara Jean Stevens will join Riaz Meghji as host of Rogers Media’s Breakfast Television in Vancouver. Stevens is a two-time recipient of the B.C. Association of Broadcasters’ Broadcast Performer of the Year award. For the past five years, she has co-hosted Jack’s Morning Glory with Kiah & Tara Jean, the morning drive show on Jack 96.6.


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