It’s been a busy year in Canadian media, and a number of big people and account moves dominated the attention of Media In Canada’s readers. As 2017 comes to a close, we look back at the top five stories of the year that garnered attention from readers.
1.Stewart named CEO of newly merged MEC and Maxus Canada
When this news first broke, we hadn’t heard the name Wavemaker yet. NewCo was the only branding on the market for the new agency team that is now led by Maxus’ Ann Stewart. The two companies will officially merge in January. Read More
2. Execs out in shuffle at Starcom Mediavest|Spark
The announcement of SVP Terry Chang, SVP Irine Maksymluk and COO Anne Myers’ departure landed in May as Publicis began make big changes at the agency that had carried over from 2016. Read More
3. UM wins Tim Hortons
It’s a plum account that moved from Mindshare Canada right at the beginning of the year following a review late in 2016. Read More
4. Bell Media acquires Cieslok’s OOH network
Cieslok had acquired a number of companies (Clarity, AdQ, Sito) to grow its network and data capabilities significantly over the past four years. Bell brought all that into Astral Media in January after it delievered strong value to its previous majority owner, Clairvest Group. Read More
5. Garrick Tiplady to take the reins at Facebook Canada
The former Vemba CEO took the helm of Facebook and Instagram’s Canadian operations in November, a few months after Jordan Banks left the company. Read More