Articles Tagged ‘Starcom’
Spotted! Cheez-It launches first-ever branded getaway
The brand teamed up with a hotel in Prince Edward County to offer a two-night getaway experience.
Behind the Buy: TD asks fans to (partially) invest in the Big Game
The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.
Dairy Farmers of Ontario brings milk and cookie tradition for Santa to a pop-up
The activation is the first of its kind launched by the brand to support its annual Christmas donation.
Spotted! Ghirardelli brings its giant San Francisco sign to Toronto
The chocolate company wants to reach Torontonians during significant events in the city, like Swift’s “Eras” tour.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
PHD named top media agency in new business: COMvergence
In the firm’s latest Global New Business Barometer OMD came in second, and Starcom third.
Kellogg’s drops a granola meteor in Trinity-Bellwoods Park
Once opened, the 90 KG object was filled with boxes of the cereal that the brand distributed to parkgoers.
Kellogg’s Vector aims to reignite Canadians’ interest in sports
The brand’s latest campaign includes content with professional players, as well as a livestream on Twitch.
Mini-Wheats leverages Spotify to celebrate Canadians’ small wins
The WK Kellogg brand has launched jingles to promote its latest campaign “There’s Nothing Mini About It”.
PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.
Samsung Canada shares results of its new measurement tool
The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.
Ontario’s Dairy Farmers whip up a culinary competition
A new three-part series from DFO, Bell Media, Broken Heart Love Affair and Starcom puts dairy products centre stage in a chef-vs-chef cooking battle.
2023 Media Leader of the Year nominee: Christine Saunders
The fourth and final MLOY nominee has an almost single-minded focus on her people, having led initiatives that showcase the agency’s talent and thought leadership.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
