Articles Tagged ‘Starcom’

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Why Publicis Media brought 450 staff together for a brainstorm

CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.

Mystique Mattai and Philip Lago

Corus helps give a glimpse into Ontario’s dairy farms

Documentary-style videos created for the Dairy Farmers of Ontario are being supported with recipe content and native connected TV ads.

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Starcom tops Canada’s 2021 media new business rankings

The total value of account wins in Canada was $835 million, according to COMvergence.

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How agencies are retaining (and attracting) new talent

Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.

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Why Starcom used Pinterest to keep Cracker Barrel top of mind

Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.

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Pringles aims for lower-funnel audiences

The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talk communication and testing testing testing!

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Roundtable: Rehearsing for a future you can’t predict

Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.

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People Moves: A new VP at Starcom Montreal and more

Plus, programmatic and sales moves take place across the digital sphere.

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Spare some ad space? Kraft Heinz Canada donates its media

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.