Articles Tagged ‘Starcom’

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.

PHD named top media agency in new business: COMvergence

In the firm’s latest Global New Business Barometer OMD came in second, and Starcom third.

Kellogg’s drops a granola meteor in Trinity-Bellwoods Park

Once opened, the 90 KG object was filled with boxes of the cereal that the brand distributed to parkgoers.

Kellogg’s Vector aims to reignite Canadians’ interest in sports

The brand’s latest campaign includes content with professional players, as well as a livestream on Twitch.

Mini-Wheats leverages Spotify to celebrate Canadians’ small wins

The WK Kellogg brand has launched jingles to promote its latest campaign “There’s Nothing Mini About It”.

PepsiCo and Labatt Breweries launch new product with a 360 campaign

The media plan includes social media spots, OOH ads and influencer collaborations.

Samsung Canada shares results of its new measurement tool

The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.

Ontario’s Dairy Farmers whip up a culinary competition

A new three-part series from DFO, Bell Media, Broken Heart Love Affair and Starcom puts dairy products centre stage in a chef-vs-chef cooking battle.

2023 Media Leader of the Year nominee: Christine Saunders

The fourth and final MLOY nominee has an almost single-minded focus on her people, having led initiatives that showcase the agency’s talent and thought leadership.

Media Roundtable, Part 2: Working better, together

Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.

Media Roundtable, Part 1: Going back to basics in economic uncertainty

Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.

What Christine Saunders has planned for Publicis Groupe

The new head of marketing for Publicis Groupe Canada explains why her new role shows the continued blurring of between media and creative.

Christine Saunders named CMO of Publicis Groupe Canada

In addition to leading Starcom, the long-time exec will take on duties as the “architect” of the company’s growth strategy.

Dairy Farmers of Ontario’s latest campaign targets ‘everybody’

The approach relies primarily on video.

2022 Media AOY Gold: Starcom embraces the benefits of shared experience

To keep client relations strong, the agency went back to basics.