Articles Tagged ‘Starcom’

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How agencies are retaining (and attracting) new talent

Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.

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Why Starcom used Pinterest to keep Cracker Barrel top of mind

Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.

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Pringles aims for lower-funnel audiences

The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talk communication and testing testing testing!

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Roundtable: Rehearsing for a future you can’t predict

Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.

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People Moves: A new VP at Starcom Montreal and more

Plus, programmatic and sales moves take place across the digital sphere.

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Spare some ad space? Kraft Heinz Canada donates its media

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.

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Christine Saunders named president of Starcom

Saunders’ appointment comes following the promotion of Alastair Taylor.

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People Moves: Curate Mobile, MediaCom and more

Plus, Starcom adds talent to the Kellogg’s account.

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People Moves: GroupM, Havas, Horizon and more

Plus, Starcom has brought U.S. talent north, and Crucial Interactive has bolstered the Contobox team.