Andrea Hernandez
Spotted! Bell Media brings the ‘The Last of Us’ to life
A transformed bus shelter immerses passersby in the series’ gritty universe.
McDonald’s tops radio list for second week with McHappy Day campaign
Meanwhile, Subway and IKEA see shifts in rankings, according to the latest AdEase report.
Is GroupM being dismantled? Reports point to rebrand and restructuring
WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.
NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads
The announcement follows a surge in Reels engagement over the last year, the platform says.
People Moves: Dentsu Americas media CEO leaving agency
Plus, Sparks Foundry announces a new SVP of media planning.
Why National Bank is partnering with Elle to launch women’s magazine
The brand seeks to change the way women and money are portrayed in traditional female publications.
Spotted! Rona brings good luck to hockey fans with ‘Knock on Wood’
The brand aims to drive employee engagement as part of its new sentiment-based positioning.
MiQ becomes CFL’s first programmatic media partner
Advertisers can leverage custom targeting strategies to reach league fans across digital channels.
NewFronts 2025: LinkedIn evolves into a B2B streaming hub
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
Acast fuelled by podcast advertising in North America
The Swedish podcast network has been expanding its portfolio and adding new features for creators.
Tim Hortons reigns supreme on TV with Smile Cookie campaign
QSR dominate TV advertising, followed by furniture stores and TV and streaming services.
McDonald’s and Tims’ charity campaigns dominate radio ads: AdEase
QSRs and furniture stores consistently ranked high across major Canadian cities.
Consumers call on brands to educate them about sustainability
Millennials, Gen Z and Gen X are the most willing to pay more for these products.
Pattison names recipients of its Elevating Voices media grants
Nine organizations supporting DEI work will receive over $1 million in OOH inventory.
Wise expands media mix for second phase of Canadian campaign
The brand is upping its spend on OOH and is testing a cricket-focused platform to reach out to immigrants.
