Andrea Hernandez
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
Captain Morgan hosts interactive ‘Huddles’ for NFL fans
The activation consists of a series of game-viewing parties at local partner restaurants.
McDonald’s continues its hot streak on radio: AdEase
The latest report shows the QSR recorded 5894 occurrences.
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
Lay’s named global sponsor of the FIFA World Cups
The deal extends Frito-Lay’s role as a tournament sponsor for the 2023 Women’s World Cup.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
Nearly one-sixth of Canadians pay for online news
A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.
Spotted! Shein visits university campuses with fashion truck
The initiative follows another local activation aimed at appealing to Gen Z.
McDonald’s takes the lead on radio, followed by Subway
The QSR dominated the airwaves from September 2 to 8, according to AdEase.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
McDonald’s dominates the TV market for third week in a row
Leon’s and Tim Horton’s rounded out the top three list for the week of Sep. 2 to 8.