Andrea Hernandez
What strategy should brands take during the LCBO strike?
Now in its 13th day, the work stoppage has closed some 669 liquor stores, affecting brands big and small.
Cross-border Coffee Crisp activation highlights brand identity
The activation was available at Vancouver’s Peace Arch Park on July 4.
McDonald’s, Tim Hortons and Wendy’s increase their buying: AdEase TV
Nationally on specialty, Tim Hortons was the most active advertiser.
Vistar Media launches Vistar Verify in Canada
The program helps advertisers evaluate inventory quality in the programmatic OOH marketplace.
Skittles wants to be Gen Z’s sweet escape from social pressures
The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.
Spotted! Jackpot Casino offers free Co-op cab rides
The brand has partnered with Co-op Cabs to customize five of its vehicles during summer.
Rewards programs and home furnishings stores make gains: AdEase
Subway Restaurants was the most active advertiser on radio during the week of July 1 to 7.
OLG drops a new clothing collection aimed at thrifters
The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.
The Brick’s appliance promo spot leads in Calgary: AdEase TV
The retailer dominated the TV market during the week of July 1 to 7.
A&W partners with Budweiser for baseball season
The association builds on the increasing popularity of non-alcoholic drinks in the country.
In its new campaign, Money Mart wants to help customers help themselves
The media plan includes programmatic, search and display ads, social media, OOH and DOOH, and in-store signage.
Paralympics to light up 50 iconic landmarks for the Games
The activation is part of a broader campaign designed to generate excitement for the upcoming Paralympic Games.
Cyberimpact appoints Jelly Marketing as AOR
The agency’s aim is to enhance the brand’s presence and highlight that its email solutions are in line with marketing regulations.
Koodo made a house into an OOH ad, but not everyone is pleased
Héritage Montréal also rejected the brand activation that promotes its residential Internet service.
Off! partners with Google Cloud to launch mosquito forecast tool
The Off!Cast Mosquito Forecast offers seven-day forecasts for each area of the country.
