Andrea Hernandez
Tim Hortons reduces spend but stays ahead: AdEase TV
Subaru secured the second spot among the most active advertisers.
TD extends its sponsorship of the Juno Awards
The renewed partnership features new initiatives that elevate the experience for both artists and fans.
People Moves: Ataccama expands its leadership team
The data company has tapped a new COO and CRO.
Which advertisers had the biggest presence during the Super Bowl?
Telecom services took the biggest share of ad time for the third consecutive year: AdEase
Spence Diamonds increases buy: AdEase radio
The jeweler scored 5,717 combined occurrences, 1,457 more than the previous radio buying week.
Behind the Buy: TD asks fans to (partially) invest in the Big Game
The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.
Pinterest posts 18% growth in Q4 2024 revenue
The social network said it had achieved its first billion-dollar revenue quarter.
Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers
The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
Triton Digital and Optable enhance identity tech for audio publishers
Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.
Tim Hortons stays on top of AdEase TV rankings
The QSR scored 2,009 total incidents during the week of Jan 27 to Feb 2.
Industry News: Meta speeds up the introduction of AI labels
Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.
WestJet inks partnership with Northern Super League
The agreement marks the airline’s first sponsorship of women’s professional sports.
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
People Moves: Zenith Media boosts leadership team
Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.
