Guest

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Articles by Guest

How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

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How Facebook is fighting COVID-19 vaccine misinformation

Introducing Let Me Explain: A new video series that breaks down complex topics

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Time well spent: a 30-year retrospect

After three decades in the business, Sheri Metcalfe reminds us that despite advancements, there are universal truths maintaining media’s pivotal role in advertising and marketing.

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Mind the gap: thoughts on bridging the gender divide from Cannes Lions

Initiative’s Ishma Alexander-Huet asks if reskilling is the key to closing the gender gap for the jobs of tomorrow.

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Cannes Lions: getting back in the game

Agents of Necessity’s Sarah Ivey asks if Cannes could, in fact, be better than ever, and sees media at the core of almost every campaign.

DAX points to the widespread adoption of smart speakers such as Alexa, Google Assistant and Siri as a major factor bringing more marketers into the audio space.

DAX: Dialing in on digital-audio growth

With podcasts and smart speakers booming, DAX is having a moment

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CBC has been cautious with brand-safety measures, allowing advertisers to avoid content with downbeat themes such as COVID-19, while at the same time convincing them that some breaking-news topics are safe. As a result, more brands are coming to CBC looking to reach audiences online.

CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

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Sharethrough: How respect for the user rewards brands

Now merged with District M, the platform is making digital advertising more user-friendly

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The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

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MiQ executed an advanced television campaign for the Canadian Cancer Society and then retargeted households that had been served a connected TV ad.

MiQ: Partnering for incremental reach

The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV

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Quantcast: Building the future of Programmatic

With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation

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The tools and processes of adaptation

Find out how Canada’s top players are reinventing programmatic

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Upfronts 2021: WarnerMedia and ViacomCBS present considerable slate

With Warner also announcing a pause ad unit, and CBS focusing on a broader, holistic linear TV approach.

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Three steps brands can take to conquer the digital shift

Facebook and Instagram Canada’s Leanne Gibson shares how to break through the clutter with Discovery Commerce

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