Guest

Contact Guest by sending an email to mictips@brunico.com

Articles by Guest
Exterior of Macdonad's restaurant at night

McDonald’s, laundry brands topline long-weekend spend: AdEase TV

Brands that served the needs of busy families over the Thanksgiving weekend topped the categories this week.

Aisle of dry goods in a Shoppers Drug Mart

Government, pharmacies dominate the airwaves: AdEase Radio

Shoppers Drug Mart led the field in Vancouver, Ottawa and Toronto, while the Alberta government tackled electricity issues and pension reform in its home province.

Mobile phone with Spotify logo

Gen Z’s listening hours on Spotify are up 76% over 2022

The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.

Prepping for puck drop

As live audiences continue to grow and evolve, Rogers Sports & Media is finding even more ways to engage with hockey fans.

Sponsored

Creativity can grow brands, if it matches the platform

Initiative’s Jamie Camden explains why format and channel need to be considered together for long-term success.

The future of advertising is empowering campaigns with human impact

Kevin Johnson, CEO of GroupM, spoke with Urania Agas, CEO of EssenceMediacom, about how some of 2023’s biggest campaigns shaped their plans for the next year.

Next gen addressable TV to land in Canada

Bell Media’s new offering delivers on the promise of mass personalization; less complexity and more granularity

Sponsored

How to build big media ideas

Initiative’s Christian Kern explains how to pin down something that can often feel abstract and ever-changing.

The Trade Desk’s “Better Together” Approach

The platform expands its offerings and reach to help target the full funnel.

Sponsored

Native Touch helps brands navigate omnichannel advertising

The platform is using a holistic approach to advertising, extending mobile-first strategies to all programmatic channels.

Sponsored

AdChat’s intuitive messaging creates conversations – and conversions

The AI-driven platform drives high engagement for brands

Sponsored

Environics Analytics connects data points to reach new audiences

How using data to enable growth in a cookieless world is paying off

Sponsored

Teads’ emphasis on attention metrics pays dividends

How the programmatic platform aims to maximize the attention brands receive

Sponsored

Rethinking your programmatic partnerships

In a world of ever-increasing complexity, programmatic players have been busy developing new tools and capabilities that will change how you think about your digital ad spend.

Sponsored

MiQ builds uniquely Canadian, diversified TV solution for marketers

The programmatic media partner’s agnostic approach brings innovative solutions to respond to CTV’s biggest hurdles.

Sponsored