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McDonald’s, laundry brands topline long-weekend spend: AdEase TV
Brands that served the needs of busy families over the Thanksgiving weekend topped the categories this week.
Government, pharmacies dominate the airwaves: AdEase Radio
Shoppers Drug Mart led the field in Vancouver, Ottawa and Toronto, while the Alberta government tackled electricity issues and pension reform in its home province.
Gen Z’s listening hours on Spotify are up 76% over 2022
The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.
Prepping for puck drop
As live audiences continue to grow and evolve, Rogers Sports & Media is finding even more ways to engage with hockey fans.
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Creativity can grow brands, if it matches the platform
Initiative’s Jamie Camden explains why format and channel need to be considered together for long-term success.
The future of advertising is empowering campaigns with human impact
Kevin Johnson, CEO of GroupM, spoke with Urania Agas, CEO of EssenceMediacom, about how some of 2023’s biggest campaigns shaped their plans for the next year.
Next gen addressable TV to land in Canada
Bell Media’s new offering delivers on the promise of mass personalization; less complexity and more granularity
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How to build big media ideas
Initiative’s Christian Kern explains how to pin down something that can often feel abstract and ever-changing.
The Trade Desk’s “Better Together” Approach
The platform expands its offerings and reach to help target the full funnel.
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Native Touch helps brands navigate omnichannel advertising
The platform is using a holistic approach to advertising, extending mobile-first strategies to all programmatic channels.
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AdChat’s intuitive messaging creates conversations – and conversions
The AI-driven platform drives high engagement for brands
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Environics Analytics connects data points to reach new audiences
How using data to enable growth in a cookieless world is paying off
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Teads’ emphasis on attention metrics pays dividends
How the programmatic platform aims to maximize the attention brands receive
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Rethinking your programmatic partnerships
In a world of ever-increasing complexity, programmatic players have been busy developing new tools and capabilities that will change how you think about your digital ad spend.
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MiQ builds uniquely Canadian, diversified TV solution for marketers
The programmatic media partner’s agnostic approach brings innovative solutions to respond to CTV’s biggest hurdles.
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- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
